PHASE

A phase is a timeframe in a kid's life when you can leverage distinctive opportunities to influence their future.

Think about it this way—you will only get 52 weeks to know your kid in the phase they are in right now before they will change. And you'll never know them again as the two-year-old...the kindergartener...the sixth grader...the ninth grader...the twelfth grader they are now. So, what you do every week matters. Because it's just a phase, and you don't want to miss it.

Our PHASE Collection features our best-selling Parenting Your... book series, bundles, and summaries to help you discover your kid in the phase they're in right now. You'll also find more PHASE favorites like Don't Miss It, Legacy Marbles, apparel, and more.

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